Designed as a character-driven beer label, Punk Zombie combines exaggerated anatomy, bold shapes, and vibrant color to create an illustration that immediately stands out on the shelf. The project began with traditional pencil sketches to explore silhouette, attitude, and composition before moving into digital line work, color, and final production for print.

This page showcases the creative process—from early concept sketches to the finished beer label—highlighting the evolution of the character and the decisions made throughout the design.