Farcry Brewing commissioned me to create the label artwork for Old Blood Orc Ale, a craft beer inspired by classic fantasy worlds and tabletop adventures. The objective was to develop a memorable character that could instantly communicate the personality of the beer while standing out on the shelf.

I designed an original orc warrior with exaggerated facial features, expressive colors, and a battle-worn appearance that reinforces the bold identity of the brand. Beyond the central illustration, I was responsible for designing the complete can wrap, integrating typography, branding, mandatory production information, and narrative copy into a cohesive package.

The final label balances strong visual storytelling with functional packaging design, creating a product that feels both collectible and commercially viable. This project allowed me to combine character design, illustration, branding, and production-ready layout into a single piece developed for craft beer packaging.