Puff BMX commissioned me to create an original illustration for an upcoming line of branded apparel. After discussing the direction of the collection with Brian, the owner of the company, I began developing a series of concepts centered around skull imagery, BMX culture, and Southern California aesthetics.

The creative process included several exploratory sketches before refining the final direction. Through close collaboration with the client, we adjusted key design elements until arriving at a bold, colorful composition featuring a custom skull illustration combined with palm trees, BMX sprockets, tropical motifs, and vintage-inspired typography.

The finished artwork became part of Puff BMX's merchandise collection and was produced on hoodies and other apparel. This project highlights my collaborative design process—from initial concept exploration to a production-ready illustration designed for commercial use.